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Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods

by Sanmiguel, Patricia

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Description

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

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Product Details

  • Routledge Brand
  • Oct 7, 2024 Pub Date:
  • 1032826576 ISBN-10:
  • 9781032826578 ISBN-13:
  • English Language
  • 9.21 in * 0.29 in * 6.14 in Dimensions:
  • 0 lb Weight: