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Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social
by Diaz Ruiz, Carlos
$179.85
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Description
This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.
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Product Details
- Mar 25, 2025 Pub Date:
- 1032828544 ISBN-10:
- 9781032828541 ISBN-13:
- English Language
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