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Consumer Decision-Making, Analytics and AI

by Smith, Andrew

$179.85

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Description

Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.

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Product Details

  • Jun 27, 2025 Pub Date:
  • 1032830441 ISBN-10:
  • 9781032830445 ISBN-13:
  • English Language