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How to Grow Enrollment in Online Higher Education Strategies for Marketing and Recruitment

by [Thackaberry-Voinovich, Sasha]

$55.09

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Description

How to Grow Enrollment in Online Higher Education offers practical guidance on how to more effectively attract and recruit students to online college and university programs. Despite the proliferation of online degree and certificate programs, only a handful of large, name-brand institutions have the resources to master the challenges of marketing and recruitment. This book includes a first-of-its-kind blueprint for colleges and universities working to set up online programs that can grow their enrollment and support their operations financially. These accessible chapters provide step-by-step marketing strategies, detail the specific needs and values of fully online enrollees, and explore the staffing, talent, and technologies needed to competitively recruit new students.

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Product Details

  • Routledge Brand
  • Jan 31, 2025 Pub Date:
  • 9781032839929 ISBN-13:
  • 1032839929 ISBN-10:
  • English Language
  • 9 in * 0.43 in * 6 in Dimensions:
  • 1 lb Weight: