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Customer Relationship Management in the Digital Age

by Shainesh, G

$73.06

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Description

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers to use CRM to forge enduring customer connections, optimize experiences, and drive loyalty across diverse industries and markets.

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Product Details

  • Jun 12, 2025 Pub Date:
  • 1032844566 ISBN-10:
  • 9781032844565 ISBN-13:
  • English Language