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Hitmakers: How Brands Influence Culture

by Hitmakers: How Brands Influence Culture

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Description

In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

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Product Details

  • Routledge Brand
  • Dec 13, 2024 Pub Date:
  • 1032874465 ISBN-10:
  • 9781032874463 ISBN-13:
  • English Language
  • 9.21 in * 0.47 in * 6.14 in Dimensions:
  • 1 lb Weight: