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Hitmakers: How Brands Influence Culture
by Andjelic, Ana
$170.40
List Price: $180.00
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Description
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
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Product Details
- Dec 13, 2024 Pub Date:
- 1032878711 ISBN-10:
- 9781032878713 ISBN-13:
- English Language
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