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Righteous Brand: Consumer Brand Relationships in a Polarized World

by Blackston, Max

$52.27

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Description

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.

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Product Details

  • Apr 29, 2025 Pub Date:
  • 1032882360 ISBN-10:
  • 9781032882369 ISBN-13:
  • English Language