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Consumer Engagement in the Cultural Sector: Museums and Science Centres
by Kosiada-Sylburska, Magdalena
$179.85
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Description
The essence of the book is to investigate the forms, benefits, and limitations of engaging consumers in the development of cultural institution offerings. It will be of interest to scholars interested in culture marketing and consumer behaviour, as well as managers of museums, science centres, and other cultural institutions.
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Product Details
- Mar 31, 2025 Pub Date:
- 1032909919 ISBN-10:
- 9781032909912 ISBN-13:
- English Language
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