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Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events

by Sponsorship in Marketing: Effective Partnerships in Sports, Arts, and Events

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Description

Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.

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Product Details

  • May 1, 2025 Pub Date:
  • 103294160X ISBN-10:
  • 9781032941608 ISBN-13:
  • English Language