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Strategic City Branding: Insights from Asian Cities

by Taecharungroj, Viriya

$66.45

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Description

Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

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Product Details

  • Routledge Brand
  • Jan 28, 2025 Pub Date:
  • 1032958987 ISBN-10:
  • 9781032958989 ISBN-13:
  • English Language
  • 8.5 in * 0.44 in * 5.5 in Dimensions:
  • 1 lb Weight: