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Doing Marketing Research: Alternative Methods for Market Sensing

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Description

Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.

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Product Details

  • Mar 31, 2025 Pub Date:
  • 1032972270 ISBN-10:
  • 9781032972275 ISBN-13:
  • English Language