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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program

by Parrish, Lee

$61.72

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Description

Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts-like segmentation and SRM-to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.

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Product Details

  • Apr 22, 2025 Pub Date:
  • 1032981849 ISBN-10:
  • 9781032981840 ISBN-13:
  • English Language