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Marketing Ethics and Consumer Society: Practising Inclusive, Responsible and Sustainable Marketing

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Description

This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities.

A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics.

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Product Details

  • Apr 3, 2025 Pub Date:
  • 1032994916 ISBN-10:
  • 9781032994918 ISBN-13:
  • English Language