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Nostalgic Branding in the Toy Industry

by Lubiński, Kamil

$66.45

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Description

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

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Product Details

  • Apr 24, 2025 Pub Date:
  • 1032997990 ISBN-10:
  • 9781032997995 ISBN-13:
  • English Language