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Communal Consumption Experience: Ritual, Exchange and the Business of Connection
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$179.85
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Description
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect.
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Product Details
- Jun 27, 2025 Pub Date:
- 1041048882 ISBN-10:
- 9781041048886 ISBN-13:
- English Language
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