Sales Reset: For new salespeople, seasoned pros - and anyone who leads them

The Sales Reset
Master the Fundamentals. Deliver More Value. Build a Sales Career That Lasts.

Whether you're new to sales, managing a team without formal training, or a seasoned pro looking to sharpen your edge - The Sales Reset will change the way you approach your work.

This isn't another theory-heavy book. It's a practical, field-tested system to help you:

• Understand what matters to your customers - and prove your value

• Plan better meetings and run them with purpose

• Ask sharper questions and listen with intent

• Handle objections with confidence - not clichés

• Follow up without being a pest

• Build real commercial clarity, credibility, and momentum

Sales isn't linear. One day you're planning; the next you're pitching, handling objections, or trying to restart momentum. That's why this book is built around a circular Sales Operating System(TM) - a repeatable framework you can dip into wherever you need help today.

Each chapter is:

• Standalone and immediately actionable

• Designed to feed into the bigger picture of sales success

• Full of specific examples of what to say and do - without sounding smarmy or scripted

Whether you're working in a high-margin consultative role or fighting for air in a crowded, price-sensitive market - these tools work.

If you're leading a sales team but have never sold yourself, this book gives you a clear window into the role. You'll better understand what great sales looks like - and how to support your team without micromanaging.

If you're a salesperson, you'll learn how to:

• Build tailored business cases that hold price

• Communicate value across all customer stakeholders

• Strengthen every part of your sales approach - from first contact to final follow-up

You'll also find facts and data from buyer behaviour studies and sales performance research - helping you back up your instincts with evidence.

Sales confidence doesn't come from hype. It comes from clarity, structure, and preparation. The Sales Reset helps you develop the skills that buyers notice - and employers promote.

By consistently delivering value to your customer, your business, and yourself, you set yourself apart from the noise.

This is sales, stripped back to what works:

• Simple language

• Real-world examples

• Career-boosting actions

• Clear commercial intent

It's time to reset.