How to Conduct Surveys: A Step-By-Step Guide

Arlene Fink′s How to Conduct Surveys: A Step-by-Step Guide provides a concise and reliable resource for developing and running surveys. This practical guide walks the reader through the development of rigorous surveys and how to evaluate the credibility and usefulness of surveys created by others. The Seventh Edition highlights new and updated information on the use of generative artificial intelligence and increasing use of online sources, use of other new technology such as social media, Zoom, and Microsoft Teams, and new sections on cultural validity and survey recruitment. Learning objectives and a new format help students better see and retain information in each chapter. Every chapter includes practice exercises designed to promote skills in analyzing, evaluating and producing information. Offering practical, step-by-step advice and written in the same clear and accessible style as prolific author Arlene Fink's other works, How to Conduct Surveys focuses on guiding students through the numerous choices in survey design and analysis to develop rigorous surveys.