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Global Strategy: A Market Creation Approach

by Global Strategy: A Market Creation Approach

$200.13

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Description

Global Strategy: A Market Creation Approach is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. Authors Sali Li and Noman Shaheer equip future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

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Product Details

  • Jan 24, 2025 Pub Date:
  • 9781071894187 ISBN-13:
  • 1071894188 ISBN-10:
  • 624.0 pages Paperback
  • English Language