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Leysen Johnston Advertising How We Ran A Boutique Agency 1972 1990 How We Ran A Boutique Agency

by [Leysen, Mark]

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Description

Whether you are a student, professional or just an interested reader intrigued about typography, design, art, logos, and copywriting, you will find this fully-illustrated book an informative look into the inner workings of what makes advertising succeed. From combining the key elements of copy plus art to build an advertisement, through its presentation and into billing (and a lot in between), LEYSEN/JOHNSTON Advertising presents samples of award winning ads, and shares behind the scenes anecdotes of how certain concepts were developed.

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Product Details

  • Traveling Shoes Press Brand
  • Jun 20, 2023 Pub Date:
  • 1088156614 ISBN-10:
  • 9781088156612 ISBN-13:
  • English Language
  • 9.69 in * 0.2 in * 7.44 in Dimensions:
  • 0 lb Weight: