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Advertising Campaign Strategy: A Guide to Marketing Communication Plans

by Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Description

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

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Product Details

  • Aug 1, 2014 Pub Date:
  • 9781133434801 ISBN-13:
  • 1133434800 ISBN-10:
  • 432.0 pages Paperback
  • English Language