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Description

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

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Product Details

  • Aug 20, 2016 Pub Date:
  • 9781137534286 ISBN-13:
  • 1137534281 ISBN-10:
  • English Language