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Green Marketing: A Case Study of the Sub-Industry in Turkey (2016)

by Kirgiz, A

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Description

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

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Product Details

  • Oct 29, 2015 Pub Date:
  • 1137535873 ISBN-10:
  • 9781137535870 ISBN-13:
  • English Language