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Marketing Technologies: Corporate Cultures and Technological Change
by Simakova, Elena
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Description
This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.
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Product Details
- Aug 4, 2016 Pub Date:
- 1138205990 ISBN-10:
- 9781138205994 ISBN-13:
- English Language
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