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Routledge Companion to Strategic Marketing

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Description

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

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Product Details

  • Nov 25, 2020 Pub Date:
  • 1138489085 ISBN-10:
  • 9781138489080 ISBN-13:
  • English Language