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Description

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Product Details

  • Nov 26, 2015 Pub Date:
  • 9781138965935 ISBN-13:
  • 1138965936 ISBN-10:
  • English Language