The Motion Picture Handbook: A Guide For Managers And Operators Of Motion Picture Theaters (1916) by F.H. Richardson is a comprehensive guidebook that aims to provide practical advice and insights to those who are managing or operating motion picture theaters. The book covers a wide range of topics, including the history of motion pictures, the technical aspects of film projection, the design and layout of theaters, marketing and advertising strategies, and the legal and financial considerations of running a successful theater.The book begins with an overview of the motion picture industry, tracing its origins from the early days of silent films to the latest developments in sound and color technology. It then delves into the technical aspects of film projection, discussing the various types of projectors, screens, and sound systems that were available at the time. The book also provides guidance on how to maintain and repair these machines, as well as how to troubleshoot common problems that may arise during a screening.In the following chapters, the book shifts its focus to the design and layout of theaters. It covers topics such as seating arrangements, lighting, and acoustics, providing tips and tricks for creating a comfortable and immersive viewing experience for audiences. The book also discusses the importance of marketing and advertising, offering strategies for attracting and retaining customers.The latter half of the book is devoted to the legal and financial considerations of running a motion picture theater. It covers topics such as licensing and censorship laws, insurance requirements, and accounting practices. The book also provides guidance on how to negotiate with film distributors and how to manage a theater's finances in order to maximize profits.Overall, The Motion Picture Handbook is a valuable resource for anyone who is involved in the motion picture industry, whether as a theater manager, operator, or enthusiast. Its practical advice and insights provide a fascinating glimpse into the early days of cinema and offer timeless wisdom that is still relevant to the industry today.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.