""The Sale Begins When The Customer Says No"" by Elmer G. Leterman is a comprehensive guide for sales professionals on how to effectively handle objections during the sales process. The book provides practical advice and proven techniques for turning a ""no"" into a ""yes"" and closing the sale. Leterman emphasizes the importance of understanding the customer's needs and concerns, building trust, and developing a persuasive sales pitch. He also covers common objections and how to overcome them, such as price, competition, and timing. The book is written in a clear and concise style, making it accessible to both novice and experienced salespeople. Overall, ""The Sale Begins When The Customer Says No"" is a valuable resource for anyone looking to improve their sales skills and increase their success in the field.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.