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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications (2008)

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Description

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

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Product Details

  • Nov 3, 2008 Pub Date:
  • 1349302600 ISBN-10:
  • 9781349302604 ISBN-13:
  • English Language