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Places: Identity, Image and Reputation (2010)

by Places: Identity, Image and Reputation (2010)

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Description

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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Product Details

  • Palgrave Macmillan Brand
  • Nov 18, 2009 Pub Date:
  • 1349316288 ISBN-10:
  • 9781349316281 ISBN-13:
  • 177.0 pages Paperback
  • English Language
  • 9.25 in * 0.41 in * 6.1 in Dimensions:
  • 1 lb Weight: