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City Branding: Theory and Cases (2011)

by City Branding: Theory and Cases (2011)

$123.78

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Description

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

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Product Details

  • Palgrave Macmillan Brand
  • Dec 3, 2010 Pub Date:
  • 9781349317585 ISBN-13:
  • 1349317586 ISBN-10:
  • English Language
  • 9.25 in * 0.62 in * 6.1 in Dimensions:
  • 1 lb Weight: