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Customer Sense: How the 5 Senses Influence Buying Behavior (2013)

by Customer Sense: How the 5 Senses Influence Buying Behavior (2013)

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Description

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

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Product Details

  • Palgrave Macmillan Brand
  • Dec 23, 2015 Pub Date:
  • 9781349344420 ISBN-13:
  • 1349344427 ISBN-10:
  • English Language
  • 9.25 in * 0.47 in * 6.1 in Dimensions:
  • 1 lb Weight: