Visual Merchandising for Fashion
by Visual Merchandising for Fashion
$36.17
Description
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product.
As part of the Basics Fashion Management series, Bailey and Baker introduce the principles underpinning successful visual merchandising using examples from budget, mid-range and luxury brands. These real-world examples take the form of detailed case studies and interviews, providing hands-on advice from all levels of industry.
This revised edition includes additional coverage of online visual merchandising, lighting techniques, mannequin dressing and integrating technology into displays.
Product Details
- Bloomsbury Academic Brand
- Dec 9, 2021 Pub Date:
- 9781350071599 ISBN-13:
- 1350071595 ISBN-10:
- 208 Pages
- English Language
- 9.06 in * 6.3 in * 0 in Dimensions:
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
