click to view more
Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business
by Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business
$11.61
List Price: $17.95
Save: $6.34 (35%)
Description
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe's Airbus overtook America's Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.
Last updated on
Product Details
- Vintage Brand
- Jan 8, 2008 Pub Date:
- 1400078725 ISBN-10:
- 9781400078721 ISBN-13:
- English Language
- 7.93 in * 0.62 in * 5.19 in Dimensions:
- 0 lb Weight:
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
