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Added Value: The Alchemy of Brand-Led Growth (2003)

by Added Value: The Alchemy of Brand-Led Growth (2003)

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Description

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. With the use of many examples and case studies the author shows how the five I's process--Insight, Ideas, Innovation, Impact, and Investment Return--can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

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Product Details

  • Palgrave Macmillan Brand
  • Apr 8, 2003 Pub Date:
  • 1403903875 ISBN-10:
  • 9781403903877 ISBN-13:
  • 224.0 pages Hardcover
  • English Language
  • 9.5 in * 0.75 in * 6.25 in Dimensions:
  • 1 lb Weight: