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Description

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

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Product Details

  • May 26, 2010 Pub Date:
  • 9781403913432 ISBN-13:
  • 1403913439 ISBN-10:
  • 400.0 pages Hardcover
  • English Language