...
click to view more

by

$63.03

add to favourite
  • In Stock - Guaranteed to ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Monday, April 14, 2025 5:25:39 AM UTC
  • 24/24 Online
  • Yes High Speed
  • Yes Protection
Tell-A-Friend
Last update:

Description

At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks. This book analyzes the story.

Last updated on

Product Details

  • Oct 17, 2005 Pub Date:
  • 9781403998835 ISBN-13:
  • 1403998833 ISBN-10:
  • 208.0 pages Hardcover
  • English Language