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Management and Creativity From Creative Industries to Creative Management

by [Bilton, Chris]

$57.75

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Description

This book explores the relationship between the management of creativity and creative approaches to management.
  • Challenges the stereotypical opposition between 'creatives' and 'suits'.
  • Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  • Draws on the practical experience of individuals working in the creative industries.
  • Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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Product Details

  • Wiley-Blackwell Brand
  • Sep 11, 2006 Pub Date:
  • 9781405119962 ISBN-13:
  • 1405119969 ISBN-10:
  • 224.0 pages Paperback
  • English Language
  • 9.72 in * 0.62 in * 6.8 in Dimensions:
  • 1 lb Weight: