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What Is E-Business?: How the Internet Transforms Organizations

by Li, Feng

$111.87

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Description

Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

  • A coherent introduction to e-business.
  • Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
  • Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
  • Supported by online lecturer and student resources, available soon.

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Product Details

  • Sep 11, 2006 Pub Date:
  • 1405125578 ISBN-10:
  • 9781405125574 ISBN-13:
  • English Language