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Project 2000: The Rise and Fall of Oldsmobile Division of General Motors

by Project 2000: The Rise and Fall of Oldsmobile Division of General Motors

$21.41

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Description

Using Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.

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Product Details

  • Jan 17, 2006 Pub Date:
  • 9781419606007 ISBN-13:
  • 141960600X ISBN-10:
  • 168.0 pages Paperback
  • English Language