New Southern Style

A vibrantly illustrated exploration of the creative, inclusive, and inspiring movement happening in today's Southern interior design

The American South is a place steeped in history and tradition. We think of sweet tea, thick drawls, and even thicker summer air. It is also a place with a fraught history, complicated social norms, and dated perspectives. Yet among the makers and artists of the South, there is a powerful movement afoot. Alyssa Rosenheck shines a much-needed spotlight on a burgeoning community of people who are taking what's beloved, inherent, and honored in the South and making it their own. The New Southern Style tours more than 30 homes and includes interviews with the designers, artists, and creative entrepreneurs who are reinventing Southern design and culture. This beautifully illustrated book is sure to inspire the home and soul.

Explores the inclusive, inspiring lifestyle and interior design movement that is reshaping what it means to be Southern.
Alyssa Rosenheck is Nashville-based photographer and stylist whom Southern Living magazine named one of 2017's Best New Tastemakers in the South. She's a regular contributor to numerous publications, including Architectural Digest, Elle Decor, Country Living, Better Homes and Gardens, Southern Living, Domino, and Apartment Therapy.
"The New Southern ultimately is about community. It's anyone's story who has had to rely on humility and heart to make something from nothing. It's a progressive movement grounded in cultural change and unity and acceptance and love and creative prosperity in a region of the country that has had a really contentious, culpable past."-- "StyleBlueprint"
"Each page will encourage you to set aside the preconceived notions of Southern living, balancing beauty and substance with a hearty dose of design tips."-- "Rue Magazine"
"In The New Southern Style, Alyssa's work comes together with more than just spaces and stories."-- "Good Grit Magazine"
"In her book, Rosenheck, a renowned interiors and architectural photographer, explores the American South and the ways in which people are using its traditions and culture to design new and innovative spaces."-- "People"
"Rosenheck ventures inside the private domains of 30 recognizable names---from regional tastemakers (Sean Anderson, Clea Shearer) to former Southerners (Gray Malin, Bobby Berk). Her style of photography perfectly illustrates the invitation she extends in the book's 320 pages "to live in the light."-- "Luxe Interiors + Design"
"Alyssa Rosenheck wants you to forget your preconceived notions of American Southern style. In this book, the photographer looks at modern day living in the South through interviews with a fascinating--and refreshingly diverse--array of designers, tastemakers, and makers, revealing the many styles that comprise beautiful living in the region (and, indeed, in the country as a whole)."-- "House Beautiful"
"Readers can expect to see Rosenheck's visually stunning imagery of people and interior spaces, but the photographer hopes the book will do more than inspire the four walls of their homes. She wants them to discover a deeper message behind the book, which she describes as being part of a movement she founded focused on community, creativity and connection."-- "Nashville Lifestyles"
"The American South does have its own identity--complicated, rich, inspiring, ever-evolving. Rosenheck, a Nashville-based photographer and stylist, examines thirty notable homes throughout the region to assess how Southern culture both endures while reinventing itself. Here is a chance for the reader to be immersed in a culture all its own."-- "Milieu"

"Alyssa Rosenheck is a shining voice for the next generation of progressive creativity and diverse, female empowerment billowing in the South. She has taken on the steadfast responsibility of bringing a voice to the voiceless and turning messages into movements through her vision and lens."

--Julie Solomon "founder of The Influencer Podcast"
"The New Southern Style urges us beyond aesthetics to see a home for its depth of character and the heart that so vividly beats at its center."--Sacha Strebe "editorial director of Create & Cultivate"
"Alyssa Rosenheck and the Southern women in this book live to a rhythm that will warm your heart and then melt it."--Lalah Delia "author of Vibrate Higher Daily"
"Alyssa Rosenheck's commitment to the strong creatives shaping today's South is as beautiful and inspiring as her photography."--Lauren Liess "HGTV host of Best House on the Block and author of Down to Earth"