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Changing Minds

by Howard Gardner

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Description

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process.

Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Whether one is attempting to change the mind of a spouse, a nation or a corporation, an eminent Harvard psychologist offers an original framework for understanding exactly how to do it.
Named one of the "Highlights from the Decade" in strategy+business magazine.

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Product Details

  • Harvard Business Review P Brand
  • Sep 1, 2006 Pub Date:
  • 1422103293 ISBN-10:
  • 9781422103296 ISBN-13:
  • 244 Pages
  • 8.22 in * 5.48 in * 0.74 in Dimensions:
  • 1 lb Weight: