FreeMarker template error: The following has evaluated to null or missing: ==> [in template "component://snj2/template/catalog/ProductDetail.ftl" at line 389, column 19] ---- Tip: It's the step after the last dot that caused this error, not those before it. ---- Tip: If the failing expression is known to be legally refer to something that's sometimes null or missing, either specify a default value like myOptionalVar!myDefault, or use <#if myOptionalVar??>when-present<#else>when-missing</#if>. (These only cover the last step of the expression; to cover the whole expression, use parenthesis: (myOptionalVar.foo)!myDefault, (myOptionalVar.foo)?? ---- ---- FTL stack trace ("~" means nesting-related): - Failed at: #if (product.originalImageUrl?string?... [in template "component://snj2/template/catalog/ProductDetail.ftl" at line 389, column 13] ---- Java stack trace (for programmers): ---- freemarker.core.InvalidReferenceException: [... Exception message was already printed; see it above ...] at freemarker.core.InvalidReferenceException.getInstance(InvalidReferenceException.java:134) at freemarker.core.UnexpectedTypeException.newDesciptionBuilder(UnexpectedTypeException.java:80) at freemarker.core.UnexpectedTypeException.<init>(UnexpectedTypeException.java:43) at freemarker.core.BuiltInsForMultipleTypes$stringBI._eval(BuiltInsForMultipleTypes.java:709) at freemarker.core.Expression.eval(Expression.java:81) at freemarker.core.ExistenceBuiltins$ExistenceBuiltIn.evalMaybeNonexistentTarget(ExistenceBuiltins.java:52) at freemarker.core.ExistenceBuiltins$has_contentBI._eval(ExistenceBuiltins.java:112) at freemarker.core.ExistenceBuiltins$has_contentBI.evalToBoolean(ExistenceBuiltins.java:119) at freemarker.core.AndExpression.evalToBoolean(AndExpression.java:36) at freemarker.core.ParentheticalExpression.evalToBoolean(ParentheticalExpression.java:35) at freemarker.core.IfBlock.accept(IfBlock.java:49) at freemarker.core.Environment.visit(Environment.java:326) at freemarker.core.Environment.visit(Environment.java:332) at freemarker.core.Environment.visit(Environment.java:332) at freemarker.core.Environment.process(Environment.java:305) at org.apache.ofbiz.base.util.template.FreeMarkerWorker.renderTemplate(FreeMarkerWorker.java:263) at org.apache.ofbiz.widget.model.HtmlWidget.renderHtmlTemplate(HtmlWidget.java:167) at org.apache.ofbiz.widget.model.HtmlWidget$HtmlTemplate.renderWidgetString(HtmlWidget.java:216) at org.apache.ofbiz.widget.model.HtmlWidget.renderWidgetString(HtmlWidget.java:140) at org.apache.ofbiz.widget.model.ModelScreenWidget$PlatformSpecific.renderWidgetString(ModelScreenWidget.java:1321) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreen.renderScreenString(ModelScreen.java:164) at org.apache.ofbiz.widget.model.ScreenFactory.renderReferencedScreen(ScreenFactory.java:214) at org.apache.ofbiz.widget.model.ModelScreenWidget$IncludeScreen.renderWidgetString(ModelScreenWidget.java:780) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$DecoratorSection.renderWidgetString(ModelScreenWidget.java:906) at org.apache.ofbiz.widget.model.ModelScreenWidget$SectionsRenderer.render(ModelScreenWidget.java:127) at org.apache.ofbiz.widget.model.ModelScreenWidget$DecoratorSectionInclude.renderWidgetString(ModelScreenWidget.java:943) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreen.renderScreenString(ModelScreen.java:164) at org.apache.ofbiz.widget.model.ScreenFactory.renderReferencedScreen(ScreenFactory.java:214) at org.apache.ofbiz.widget.model.ModelScreenWidget$DecoratorScreen.renderWidgetString(ModelScreenWidget.java:860) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreen.renderScreenString(ModelScreen.java:164) at org.apache.ofbiz.widget.renderer.ScreenRenderer.render(ScreenRenderer.java:136) at org.apache.ofbiz.widget.renderer.ScreenRenderer.render(ScreenRenderer.java:98) at org.apache.ofbiz.widget.renderer.macro.MacroScreenViewHandler.render(MacroScreenViewHandler.java:157) at org.apache.ofbiz.webapp.control.RequestHandler.renderView(RequestHandler.java:1001) at org.apache.ofbiz.webapp.control.RequestHandler.doRequest(RequestHandler.java:653) at org.apache.ofbiz.webapp.control.ControlServlet.doGet(ControlServlet.java:213) at javax.servlet.http.HttpServlet.service(HttpServlet.java:687) at javax.servlet.http.HttpServlet.service(HttpServlet.java:790) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:292) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.catalina.core.ApplicationDispatcher.invoke(ApplicationDispatcher.java:720) at org.apache.catalina.core.ApplicationDispatcher.processRequest(ApplicationDispatcher.java:466) at org.apache.catalina.core.ApplicationDispatcher.doForward(ApplicationDispatcher.java:391) at org.apache.catalina.core.ApplicationDispatcher.forward(ApplicationDispatcher.java:318) at org.apache.ofbiz.product.category.CatalogUrlServlet.doGet(CatalogUrlServlet.java:153) at javax.servlet.http.HttpServlet.service(HttpServlet.java:687) at javax.servlet.http.HttpServlet.service(HttpServlet.java:790) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:292) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.ofbiz.webapp.control.ContextFilter.doFilter(ContextFilter.java:324) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.ofbiz.content.content.ContentUrlFilter.doFilter(ContentUrlFilter.java:99) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.ofbiz.product.category.CatalogUrlFilter.doFilter(CatalogUrlFilter.java:338) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:212) at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:106) at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:502) at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:141) at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:79) at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:88) at org.apache.catalina.valves.AbstractAccessLogValve.invoke(AbstractAccessLogValve.java:616) at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:528) at org.apache.coyote.ajp.AbstractAjpProcessor.process(AbstractAjpProcessor.java:873) at org.apache.coyote.AbstractProtocol$AbstractConnectionHandler.process(AbstractProtocol.java:670) at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1520) at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.run(NioEndpoint.java:1476) at java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1149) at java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:624) at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61) at java.lang.Thread.run(Thread.java:748)
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Winning the Story Wars

by Jonah Sachs,

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Trying to get your message heard? Build an iconic brand?Welcome to the battlefield.The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior?great stories.With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You�ll discover how:? Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray? Marketers have become today�s mythmakers, providing society with explanation, meaning, and ritual? Memorable stories based on timeless themes build legions of eager evangelists? Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world? Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn�t come just from telling great stories, but from learning to live them.

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Product Details

  • Harvard Business Review P Brand
  • 9781422143568 ISBN-13:
  • 1422143562 ISBN-10:
  • 1422143562 ISBN-10
  • 9781422143568 ISBN-13
  • New Condition
  • Hardback Media
  • 5 business days Generally Ships in
  • 1.25 in * 7 in * 9.75 in Dimensions:
  • 1 lb Weight: