FreeMarker template error: The following has evaluated to null or missing: ==> [in template "component://snj2/template/catalog/ProductDetail.ftl" at line 389, column 19] ---- Tip: It's the step after the last dot that caused this error, not those before it. ---- Tip: If the failing expression is known to be legally refer to something that's sometimes null or missing, either specify a default value like myOptionalVar!myDefault, or use <#if myOptionalVar??>when-present<#else>when-missing</#if>. (These only cover the last step of the expression; to cover the whole expression, use parenthesis: (myOptionalVar.foo)!myDefault, (myOptionalVar.foo)?? ---- ---- FTL stack trace ("~" means nesting-related): - Failed at: #if (product.originalImageUrl?string?... [in template "component://snj2/template/catalog/ProductDetail.ftl" at line 389, column 13] ---- Java stack trace (for programmers): ---- freemarker.core.InvalidReferenceException: [... Exception message was already printed; see it above ...] at freemarker.core.InvalidReferenceException.getInstance(InvalidReferenceException.java:134) at freemarker.core.UnexpectedTypeException.newDesciptionBuilder(UnexpectedTypeException.java:80) at freemarker.core.UnexpectedTypeException.<init>(UnexpectedTypeException.java:43) at freemarker.core.BuiltInsForMultipleTypes$stringBI._eval(BuiltInsForMultipleTypes.java:709) at freemarker.core.Expression.eval(Expression.java:81) at freemarker.core.ExistenceBuiltins$ExistenceBuiltIn.evalMaybeNonexistentTarget(ExistenceBuiltins.java:52) at freemarker.core.ExistenceBuiltins$has_contentBI._eval(ExistenceBuiltins.java:112) at freemarker.core.ExistenceBuiltins$has_contentBI.evalToBoolean(ExistenceBuiltins.java:119) at freemarker.core.AndExpression.evalToBoolean(AndExpression.java:36) at freemarker.core.ParentheticalExpression.evalToBoolean(ParentheticalExpression.java:35) at freemarker.core.IfBlock.accept(IfBlock.java:49) at freemarker.core.Environment.visit(Environment.java:326) at freemarker.core.Environment.visit(Environment.java:332) at freemarker.core.Environment.visit(Environment.java:332) at freemarker.core.Environment.process(Environment.java:305) at org.apache.ofbiz.base.util.template.FreeMarkerWorker.renderTemplate(FreeMarkerWorker.java:263) at org.apache.ofbiz.widget.model.HtmlWidget.renderHtmlTemplate(HtmlWidget.java:167) at org.apache.ofbiz.widget.model.HtmlWidget$HtmlTemplate.renderWidgetString(HtmlWidget.java:216) at org.apache.ofbiz.widget.model.HtmlWidget.renderWidgetString(HtmlWidget.java:140) at org.apache.ofbiz.widget.model.ModelScreenWidget$PlatformSpecific.renderWidgetString(ModelScreenWidget.java:1321) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreen.renderScreenString(ModelScreen.java:164) at org.apache.ofbiz.widget.model.ScreenFactory.renderReferencedScreen(ScreenFactory.java:214) at org.apache.ofbiz.widget.model.ModelScreenWidget$IncludeScreen.renderWidgetString(ModelScreenWidget.java:780) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$DecoratorSection.renderWidgetString(ModelScreenWidget.java:906) at org.apache.ofbiz.widget.model.ModelScreenWidget$SectionsRenderer.render(ModelScreenWidget.java:127) at org.apache.ofbiz.widget.model.ModelScreenWidget$DecoratorSectionInclude.renderWidgetString(ModelScreenWidget.java:943) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreen.renderScreenString(ModelScreen.java:164) at org.apache.ofbiz.widget.model.ScreenFactory.renderReferencedScreen(ScreenFactory.java:214) at org.apache.ofbiz.widget.model.ModelScreenWidget$DecoratorScreen.renderWidgetString(ModelScreenWidget.java:860) at org.apache.ofbiz.widget.model.ModelScreenWidget.renderSubWidgetsString(ModelScreenWidget.java:98) at org.apache.ofbiz.widget.model.ModelScreenWidget$Section.renderWidgetString(ModelScreenWidget.java:280) at org.apache.ofbiz.widget.model.ModelScreen.renderScreenString(ModelScreen.java:164) at org.apache.ofbiz.widget.renderer.ScreenRenderer.render(ScreenRenderer.java:136) at org.apache.ofbiz.widget.renderer.ScreenRenderer.render(ScreenRenderer.java:98) at org.apache.ofbiz.widget.renderer.macro.MacroScreenViewHandler.render(MacroScreenViewHandler.java:157) at org.apache.ofbiz.webapp.control.RequestHandler.renderView(RequestHandler.java:1001) at org.apache.ofbiz.webapp.control.RequestHandler.doRequest(RequestHandler.java:653) at org.apache.ofbiz.webapp.control.ControlServlet.doGet(ControlServlet.java:213) at javax.servlet.http.HttpServlet.service(HttpServlet.java:687) at javax.servlet.http.HttpServlet.service(HttpServlet.java:790) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:292) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.catalina.core.ApplicationDispatcher.invoke(ApplicationDispatcher.java:720) at org.apache.catalina.core.ApplicationDispatcher.processRequest(ApplicationDispatcher.java:466) at org.apache.catalina.core.ApplicationDispatcher.doForward(ApplicationDispatcher.java:391) at org.apache.catalina.core.ApplicationDispatcher.forward(ApplicationDispatcher.java:318) at org.apache.ofbiz.product.category.CatalogUrlServlet.doGet(CatalogUrlServlet.java:153) at javax.servlet.http.HttpServlet.service(HttpServlet.java:687) at javax.servlet.http.HttpServlet.service(HttpServlet.java:790) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:292) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:52) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.ofbiz.webapp.control.ContextFilter.doFilter(ContextFilter.java:324) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.ofbiz.content.content.ContentUrlFilter.doFilter(ContentUrlFilter.java:99) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.ofbiz.product.category.CatalogUrlFilter.doFilter(CatalogUrlFilter.java:338) at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:240) at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:207) at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:212) at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:106) at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:502) at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:141) at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:79) at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:88) at org.apache.catalina.valves.AbstractAccessLogValve.invoke(AbstractAccessLogValve.java:616) at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:528) at org.apache.coyote.ajp.AbstractAjpProcessor.process(AbstractAjpProcessor.java:873) at org.apache.coyote.AbstractProtocol$AbstractConnectionHandler.process(AbstractProtocol.java:670) at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1520) at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.run(NioEndpoint.java:1476) at java.util.concurrent.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1149) at java.util.concurrent.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:624) at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61) at java.lang.Thread.run(Thread.java:748)
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The Experience Economy, Updated Edition

by B. Joseph Pine II, James H. Gilmore,

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Description

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

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Product Details

  • Harvard Business Review P Brand
  • 9781422161975 ISBN-13:
  • 1422161978 ISBN-10:
  • 1422161978 ISBN-10
  • 9781422161975 ISBN-13
  • New Condition
  • Hardback Media
  • 5 business days Generally Ships in
  • 1 in * 5.5 in * 8.25 in Dimensions:
  • 1 lb Weight: