Principles of Personal Selling

Principles of Personal Selling is a comprehensive guide to the art of selling, written by Harry R. Tosdal. The book covers all aspects of personal selling, including the sales process, the psychology of selling, and the techniques used by successful salespeople. It is designed to help salespeople develop the skills and knowledge they need to be successful in their careers.The book is divided into 14 chapters, each covering a different aspect of personal selling. The first chapter provides an introduction to personal selling, while the second chapter focuses on the sales process. Subsequent chapters cover topics such as prospecting, preapproach, approach, presentation, handling objections, closing the sale, follow-up, and customer service.Throughout the book, Tosdal emphasizes the importance of building relationships with customers and understanding their needs and wants. He also provides practical advice on how to overcome common sales challenges, such as dealing with rejection and handling difficult customers.The book is written in a clear and concise style, making it easy to understand and apply the principles of personal selling. It is an essential resource for anyone who wants to improve their sales skills, whether they are just starting out in their career or are experienced sales professionals.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.