""Principles of Selling"" by H.K. Nixon is a comprehensive guide to the art of selling. The book covers all aspects of the selling process, from prospecting and qualifying leads to closing the sale and following up with customers. The author provides practical advice on how to build rapport with customers, identify their needs, and present solutions that meet those needs. The book also includes tips on how to handle objections, negotiate effectively, and build long-term relationships with customers. In addition, the author discusses the importance of ethical selling practices and the role of technology in modern sales. Whether you're a seasoned sales professional or just starting out, ""Principles of Selling"" is an essential resource for anyone looking to improve their sales skills and achieve greater success in their career.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.