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Contagious: Why Things Catch on

by Contagious: Why Things Catch on

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Description

The New York Times bestseller that explains why certain products and ideas become popular.

"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum

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Product Details

  • May 3, 2016 Pub Date:
  • 9781451686586 ISBN-13:
  • 1451686587 ISBN-10:
  • English Language