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Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality (2010)

by Grigoroudis, Evangelos

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Description

Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.

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Product Details

  • Feb 25, 2012 Pub Date:
  • 1461425026 ISBN-10:
  • 9781461425021 ISBN-13:
  • English Language