The CW Comes of Age Essays on Programming Branding and Evolution
by CW Comes of Age: Essays on Programming, Branding and Evolution
$66.34
Description
Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.
Product Details
- McFarland Brand
- Mar 28, 2022 Pub Date:
- 9781476682112 ISBN-13:
- 1476682119 ISBN-10:
- 301.0 pages Paperback
- English Language
- 9 in * 0.61 in * 6 in Dimensions:
- 1 lb Weight:
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