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The CMO Manifesto A 100 Day Action Plan for Marketing Change Agents

by [Ellett, John F]

$26.34

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Description

The CMO Manifesto - A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change.

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Product Details

  • CreateSpace Independent P Brand
  • Nov 7, 2012 Pub Date:
  • 9781478229223 ISBN-13:
  • 1478229225 ISBN-10:
  • English Language
  • 9 in * 0.49 in * 6 in Dimensions:
  • 1 lb Weight: